Wordmark

Cobalt is the historical marketing color (visible in the brand book). The product surface uses jade. When in doubt, jade is the default.

Wordmark · Jade #2B605C
Wordmark · Ink on cream #123B39
Wordmark · Cream on jade #FAF8F1
Wordmark · White on ink #FFFFFF
Wordmark · Yellow accent #EBFF00
App icon

Used as favicon, app launcher, social avatar. Square 36px corner radius — the only place radii deviate from the architectural zero stance.

App icon · Jade #2B605C
App icon · Cobalt (marketing) #354CEF
App icon · Black #000000
App icon · White on ink #FFFFFF
App icon · Yellow glyph #EBFF00
Clearspace

Maintain 2 dots of clearspace around the wordmark in all directions. The dot in '.fi' is the unit.

The dotted guides indicate the minimum clearspace — never tighter than this.

Download · Wordmark

Configure color, size, format. SVG is canonical; PNG/JPG rasterized client-side via canvas. Bundle .zip ships every preset at 256 / 512 / 1024 px.

Color
Size
Format
Quality
Filename
dashfi-logo-jade-256px.svg
Download · App icon

Same configurator, square geometry. Use the cobalt variant for marketing surfaces.

Color
Size
Format
Quality
Filename
dashfi-app-icon-jade-256px.svg
Do · Don't
Do

Use the SVG. Always vector. Never re-trace, never rasterize beyond the provided high-res PNGs.

Do

Honor 2 dots of clearspace — the period in ".fi" is the unit.

Do

Use jade #2B605C on light, #5BB8B0 on dark. Cobalt #354CEF is reserved for marketing surfaces.

Don't

Don't skew, rotate, drop-shadow, gradient-fill, or otherwise modify the wordmark.

Don't

Don't place the wordmark on busy photography or low-contrast surfaces.

Don't

Don't use the wordmark inside other company names, on merchandise, or in modified marks.

Trademark policy