The brand.
Logo, color, type, voice, motion, photography, iconography. The expressive layer — everything that makes Dash.fi look and sound like Dash.fi.
"Dash.fi is built for growth. Faster than light, more flexible than metal, and seriously rewarding."
- Logo
The wordmark, the app icon, the lockups. With downloads.
- Card
- Color
Deep jade as the single accent. Warm cream surfaces. The story behind the palette.
- Typography
PP Supply Mono Ultralight for display. Bai Jamjuree for body. Tabular numerics, always.
- Voice
Direct, confident, warm. Sentence case. No exclamation marks. No emoji. Examples by context.
- Motion
Per-character clipped slide-up. Count-up numerics. Snappy press. The brand is precise — never bouncy.
- Photography
Cool monochrome, no stock photos, no warm color photography. Imagery is restraint.
- Iconography
Lucide, exclusively. Stroke 1.5. Inherits currentColor. No emoji, no PNG icons.